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Your website should fit to screens on ALL devices

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A mobile responsive website seamlessly adapts itself to whichever device it is being viewed from. Google wants you to mobilize your website. Google has updated its algorithm to increase rankings for mobile responsive websites.  This means that websites with mobile compatibility will be awarded higher rankings in search results than those sites without. Responsive web design should be your ultimate goal. Have a look at Limelite web design’s Mobile responsive websites in action.

Mobile Responsive Websites vs Mobile Friendly Websites

mobile responsive
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mobile friendly
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Mobile Responsive

  • Mobile responsive websites adjust to fit the screen size of any device, from desktops and laptops to phones and tablets.
  • Places the most important information of the page and allowing for easy navigation.
  • The full website, not a separately built and coded website for mobile use.
  • No pinching, zooming or sideways scrolling.
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Mobile Friendly

  • Mobile-friendly and separate mobile websites are generally stripped down versions of a full website.
  • They are built in one screen size, meaning you have to pinch, zoom and scroll sideways if you are on a smaller device like a phone or tablet.

Mobile Responsive

  • Mobile responsive websites adjust to fit the screen size of any device, from desktops and laptops to phones and tablets.
  • Places the most important information of the page and allowing for easy navigation.
  • The full website, not a separately built and coded website for mobile use.
  • No pinching, zooming or sideways scrolling.

Mobile Friendly

  • Mobile-friendly and separate mobile websites are generally stripped down versions of a full website.
  • They are built in one screen size, meaning you have to pinch, zoom and scroll sideways if you are on a smaller device like a phone or tablet.

People use different devices

In just a few years from now, as many as 5 billion people will be using mobile phones as their main deviceThis is great news for end users, but it poses a challenge to businessesIn order to engage more people online, websites should accommodate most if not all mobile devices, along with different operating systems and browsersThis is where the concept of mobile responsive websites comes in. With R.W.D, users wouldn’t have to scroll up and down or side to side endlessly to get the information they needThe website automatically adjusts to the dimensions of the mobile device used,making navigation much more convenient.

User experience determines engagement

How many times have you left a website right away because the user experience was awful? The same thing will happen to visitors to your website if it isn’t a mobile responsive website. Non-responsive websites  lead to a frustrating user experience, causing people to leave and never return to your websiteYour website’s design should be fluidContent, whether it’s text or photos or another form of media, should adjust freely across different devices and screen resolutions to make people want to stay and browse.

 

It's more practical to manage one website

Instead of trying to make a website for each possibility, it’s better to use responsive web design and have it adjust to whatever scenario there isThe cost of maintenance is higher for two websites than it is for one. Creating only one website for mobile devices may not be enough considering the various brands of smartphones and tablets out in the market today. What may work for an Android-supported Samsung mobile phone with Chrome browser may not work for an iOS-based iPad tablet with a Safari browser, and vice versa.