The Importance of Responsive Web Design
With each passing day, the number of browsers, platforms and devices that should work with your website keeps on growing. Responsive web design reflects a major shift in how websites should be built today.
Everyone is now busy, on the move – browsing the Internet and checking email from a wide range of devices with huge differences in screen sizes, click and touch, pixel resolution and so on. Your website visitors expect the same user experience no matter what device they are using. For that reason, your website and emails should work properly regardless of the type of device being used.
How your website and emails look matters a lot, but the user experience you deliver matters a great deal, too!
So what is responsive web design and why is it so important?
Simply put, it ensures responsive landing pages and emails that adjust depending on the user’s device, screen size, web browser, email client and more. The layout changes depending on the device size and capabilities.
How responsive web design can benefit your online business:
Better user experience across multiple devices:
Let your site visitors view your compelling content on computer, laptop, tablet, smartphone or mobile device of their choice. People are constantly browsing the Internet, searching for helpful information from different devices. By enhancing user experience, your customers and prospects will be able to view your product or service anytime, anywhere and from any device.
Improved SEO Rankings:
With multiple sites, you would need a new SEO strategy for each. It’s much easier to put all your results in a single place. The leading search engines recommend consolidating for the best results. For example, Google now rewards sites that work responsively across various devices and at the same time, penalizes those sites that are not mobile friendly. More importantly, responsive web design results in improved SEO rankings.
Increased conversation rates:
professional web designers can help you build a responsive website that will keep your content and brand consistent across various devices, browsers and platforms. This will make it easier for your audience to take action, engage with you or buy your products or services instead of moving to the next website that doesn’t require zooming or pinching.
Increased social media sharing:
When your content and brand look awesome across different devices and platforms, more and more people will be compelled to share it with their friends and followers on social media. It is estimated that there will be more than 5 billion mobile users by the year 2019. Your business can’t afford to miss out on that!
While you need to invest time, effort and money, the benefits offered by responsive web designers are surely worth it. Give your prospects and customers the user experience they deserve and expect by hiring an experienced web designer for a truly functional and responsive site. You’ll definitely reap the rewards.