The High Importance of Keywords for PPC

The High Importance of Keywords for PPC

When you use Google to search for something, you type words into the search box to find out about it. Google returns results relevant to the words in the search box. For businesses that want ads to show up on the result page have to bid on that word (keyword). For...
7 Effective Practices to Optimize Your Web Content

7 Effective Practices to Optimize Your Web Content

7 Effective Practices to Optimize Your Web Content for Google’s Crawlers and Human Visitors When it comes to online content marketing, SEO is an inevitable component. As Google keeps releasing new updates to its search engine algorithm, SEO specialists need to...